The local stores are the pillars of any community. Traditionally, they have been more than just sellers. They provide information about products, trying to personalize their offerings to people (or at least helping people choose the best products for their needs). Local retailers are always concerned about foot traffic and sales. But their problems are more acute since they dont have the web sales/traffic to fall back upon to make up for any foot traffic. Companies such as Groupon solve this problem partly by their outrageous deals but this is not a sustainable for retailers as this only gives them a temporary boost.

At DoTogether we have always been about friends of neighbours and other experts helping you find the products we need. Over the past couple of months, we at DoTogether through our partnership with Retailigence have been using a unique approach to help local retail. Instead of outrageous deals, we enable you to ask questions about your shopping needs and get personalized recommendations about products, stores from your friends, neighbors and even the stores themselves. These interactions let the stores and influencers connect with local buyers without spending a ton of money on SEO and such. By building these communities of trust locally, we enable buyers to get great personalized local recommendations while still shopping local. Our unique rewards system still lets local retailers incentivize local shoppers. Plus local shoppers still get the benefit of doing their research online and saving time.

As much as we love online shopping, there are a lot of products for which touch, feel is very important. Hence are the local stores. We at DoTogether are doing our part to help build and strengthen the relationships these local retailers have with local shoppers.