Over the past few months, we at doTogether have been busy at work
readying our Facebook application platform for the retailers. We have
been busy building a good team, trying things out, scratching our heads,
looking at data, building the product and then trying it all over again.

The social media landscape, especially Facebook, is at a point where
the retailers seem to be sufficiently invested to be trying out different things.
In the past, most of the retailers had Facebook Fan pages, allowing them
to send out messages and for fans to post their comments and photos.

This is a good start but this does not allow the retailers to capture the
conversations fans have with each other or with non-fans in a real meaningful
way. Some retailers like Best Buy go a little further with some applications to
interact with the fans.

doTogether aims to change this by providing retailers with tools that
let their fans have a conversation about the retailers products and the retailers
being able to capture the tangible benefits of that conversation. With this
retailers can tailor the products they push and get a pulse of their fan base.
Their fan base increases by virality and now provides the retailers with a
means to target customers beyond their immediate fans.

Some small but visionary retailers agree with our vision and will be
working with us over the next few months. This is very exciting for us
and them and we will be at the forefront as this new model of marketing
for retailers takes hold.

Many more updates on this topic coming. Stay tuned ...